Web Traffic Monitoring
Pursuing an internet marketing strategy is rather pointless if you don't try and understand the effectiveness of your efforts and build upon identifiable success or failure.
Our customised traffic monitoring systems allow you to obtain accurate snapshots and identify long term trends in your traffic levels and customer activity.
Understanding how your customers found you, what they were interested in, what they bought and whether they returned returned to your site are vital to building a successful long term web marketing strategy.
Referral Tracking
Understanding how visitors found your site is vitally important, we can track and record where you are getting your hits from be it:-
- Search Engine Organic Results
- Search Engine PPC listing
- Banner on an affiliated site
- Link from a non-affiliated third party site
- Response to an email campaign
- In response to offline marketing or word of mouth.
We can even record the exact search engine and search term that visitors used to find your site or which banner they clicked.
We collate and examine this information to determine the success of marketing channels and of individual campaigns.
Session Tracking
Once a visitor is attracted to your site, what happens? Do they simply exit immediately, stay and browse the whole site or focus on a specific topic area. We can track and record:-
- Length of stay (time period)
- Which pages were visited.
- How the user navigated the site.
- On what page did the user exit the site.
Customer Tracking
If a visitor makes a purchase or registers with your site then we can track that user on subsequent return visits and create a customer profile, this enables you to target offers and launch new services aimed at developing a long term relationship with customers.
To ensure user privacy our traffic monitoring service only records aggregate data and not personal information.
Traffic monitoring services can only be provided on sites we design and host.
