SEO Search Engine Optimisation
As opposed to the Pay per Click Model, inclusion in Organic Search Results drives unlimited numbers visitors to your site at no incremental cost. Our search engine optimisation services aim to place you at the top of the search engines organic listings for your selected Key phrases.
Search Optimisation Myths
Because Search Engines are highly secretive about the methods they use to rank pages a lot of myths have sprung up in regards to the effectiveness of SEO techniques.
In the past sites have to some success employed doorway pages, duplicate content, link farms, hidden text and other 'dirty tricks' as a means of getting artificially high rankings. This is known in the industry as 'Black Hat SEO', whilst there are always going to be loopholes in the algorithms that Search Engines employ we neither use nor advise the use of these techniques. Google the most popular Search Engine updates its algorithm regularly to weed out sites engaged in Black Hat SEO. Using Black Hat SEO can lead to your site being heavily penalised or removed completely from the Google listings.
White Hat SEO
We engage in what is known as 'White Hat SEO', put simply we aim to ensure our sites coding contains no hidden tricks to intentionally fool search engine robots. More precisely White Hat SEO provides the search engines keyword rich content in a format that they can easily index and rank appropriately, because there is no attempt to trick the search engines white hat SEO ensures long term stability of your search engine rankings.
Integrating Search Engine Optimisation into your Internet Marketing Strategy
We can assist you with all aspects of developing targeted traffic from search engines, we do however advise clients that SEO techniques have to be implemented as part of a wider Internet Marketing Strategy. The reality of SEO is that it is a long term and ongoing process, it takes patience and commitment to see the results you desire. Whilst we can get new sites listed in under 2 days, to get short term success on competitive key phases we advise using PPC advertising or affiliate marketing technicians to complement your SEO strategy.
Search Engine Auditing & Re-coding
Before we can engage in any form of SEO on an existing site, it is vital that we undertake a full Search Engine Audit to develop a clear picture of your current positioning and how to improve it. After completing a Search Engine Audit we supply you with a full report listing detailed recommendations on how to improve you overall positioning.
Generally we do not offer SEO services for sites designed by other developers. This is because the success of White Hat SEO techniques rely predominantly upon the use of high quality coding, well written content and appropriate site structure and linking. In most cases existing sites would need to be fully re coded before we can engage in search engine optimisation to improve your search engine rankings.
