PPC Bid Management
Pay Per Click advertising can be costly and confusing. With the correct strategy however it can be a cost effective and immediate way of ensuring a steady stream of targeted traffic. Our PPC Bid Management service can guide you through the pitfalls of paid for inclusion.
Overture vs Google
The two biggest players in the PPC market place are Google and Overture. Google supplies PPC advertising through Google Search Results, Adwords on Third Party sites and through AOL search. Overture which is a Yahoo company supplies PPC adverting to Yahoo, MSN, Altavista and most of the other leading search engines. Depending on your placement in the Organic Search Results across the search engines you may consider placing PPC advertising with either or both.
Setting Your PPC Budget
We can implement strategies across both Overture and Google to optimise you spend and achieve the most effective advertising at the least cost. It is necessary for you to identify the maximum cost per click that you are prepared to pay. A conservative estimate would be that 1% of all click through's result in a sale, so its worth taking time considering how much budget you allocate to PPC.
Managing Bids
To ensure you get value for money we can monitor your bids and track competitor bids, to either ensure that you retain a certain position or that you get the best value for money at any given time. By monitoring the traffic receive from PPC we can help you revise your spend and refine your bids by keyword to provide the best Return on Investment.
