Online Public Relations
Publishing Press Releases and Articles
Getting your message across is important for your customers and investors both current and future.
Increasingly journalists and researchers are using the internet as the primary tool in researching articles and business analysis.
We can assist in ensuring your companies press releases, financial information and related articles are indexed quickly by the search engines and displayed widely across many article and news sites.
Negative Coverage
The web is an diverse and open medium, its key strength is that anyone with a computer and some basic skills can publish a website.
This open nature of the web allows for the spread of highly informative and useful information, the flip side of this is that it also allows for the spread of libelous rumours, unbalanced commentary and misinformation.
Unlike traditional media, where today's headline is tomorrows fish & chip wrapper, internet based rumours and negative press stories are persistent and can be highly destructive.
Even a simple search on your own business name or url can return negative or damaging articles just below or even directly above your listing.
The reason for this is that most search engines display 10 results by default, and only two per domain. Even if you get your own site placed in positions 1&2, position 3 could be a negative article in fact in the worst case every other result could be.
Contact us for more information on how we can help you deal with negative coverage and build a positive image of your brand.
